How to Use Local SEO to Drive More Traffic to Your Website
How to Use Local SEO to Drive More Traffic to Your Website
Local SEO is an increasingly popular approach to promoting a company’s online presence. The basic premise behind this approach is that your local customers are a subset of your global customer base and therefore must be treated as such. Consequently, it makes sense that you want to make your presence felt locally. Local SEO is the process of increasing your company’s local online visibility. In short, it s like organic SEO, except with an additional geographic component.
In particular, you are aiming to rank highly in the major search engines for local searches. However, what is the catch? You have to be strategic when you conduct local SEO. For example, in a completely offline market such as a town or city, there is little point in creating a website for a local business unless you plan on advertising to people within that locality. If you do not target the right audience, you will never get traffic, and sales.
In other words, in a town or city, you need to take into account the demographics of the residents of that locale, in order to provide your website with the right demographics to generate interest in your website. So how do you do this? Well, here are some ideas: Use geo-targeting. This means that you can tell a search engine which locations in a local area you’d like to see your site appear, and your website will be returned based on the user’s location.
Another strategy is to make sure that you take advantage of “Yelp” reviews, which can often surface information about businesses before they are advertised. For example, many local seo campaigns target businesses near restaurants. If you find a restaurant that receives a lot of positive Yelp reviews, then maybe you should advertise your business there. However, it’s important to make sure that you don’t target a place because one person liked it, and another didn’t; because the reviews might not be the right ones to make your website successful.
One last strategy is to search for local businesses within your own industry. Sometimes search engines only show you the top three results for certain search terms, and if you’re targeting local SEO, then it’s possible that you could find your business listed in the top three results for your specific keyword. That means that the chances of your website showing up in the top three results for your specific search terms are high.
Of course, all this takes time, and many businesses simply don’t have the time to wait to get their website listed in local search results. There is an alternative. It’s called backlinking, and is a great way to increase the chances of your website appearing in local search results by increasing your backlinks from other websites. The more backlinks you have come from other websites that are relevant to your own, the better chance you’ll have to show up in search results. So how do you increase your backlink count?
One of the easiest methods for getting backlinks is through article marketing. Write articles about the niche you’re focusing on and then submit them to article directories. The articles should be about your local seo strategy, or about the specific business you are promoting. Submit the articles to as many websites as possible. This will get your website seen by hundreds of search engines.
If you’re just starting out with your website, then you need to focus on local use. You can take a look at local SEO tools to help you learn what you should be doing to get the best results. If you already have your website, then focus on getting back links and increasing your website’s popularity using SEO practices. It’s important to make sure your website looks good so people will be attracted to it. If you make sure your website looks good and is informative, then it will help you achieve success with your website.