How to Use Local Search Marketing to Increase Conversions
Local Search Marketing allows businesses to engage customers most likely to make a purchase or book service, using SEO. Successful local SEO requires an integrated plan which incorporates various aspects of both your business and online presence.
Doing it right requires paying close attention to both on-site and textual offsite content – reviews, features, interviews with you and your staff, for instance.
Google My Business
Setting up a Google My Business profile is the best way to ensure accurate business information is displayed online and in local search results, and once verified will enable you to easily manage its listing on knowledge panels and maps of major search engines like Google.
GMB allows you to upload a detailed description of your business that acts as keywords when searched. In addition, videos and high-resolution photos showing exterior, interior and product images may also be uploaded for additional exposure.
Potential customers can also see reviews from past and current customers that serve as positive endorsements of services provided. This feature enhances local businesses in searches while building customer trust, and may help local searchers decide whether or not to contact or visit.
Local Business Structured Data
Local Business Structured Data is a set of tags that helps search engines understand what businesses offer, making sure that local searches can find their presence easily. Therefore, it’s vital that your client optimize their website using these tags so as to be found more readily when people perform local searches.
To use the Local Business Schema, your client must choose an industry category that best describes them. Finding one may prove challenging; to help narrow down their selection use Wikipedia or Wikidata as additional references for more detailed definition.
Submitting information about your client’s Google Business Profile and other online directories is key to local SEO. This data will then be compared with their Local Business Schema markup to determine eligibility for rich snippets in SERPs.
Create a Unique Web Page for Your Business
Making an individual web page for your business can increase its local search visibility, especially for businesses with multiple locations. Optimize your content for local searches using relevant keywords while making sure your NAP info remains consistent across the internet.
This includes having it displayed across your website, social media accounts and review sites. To look more professional and boost local search rankings further, adding local phone numbers directly from Google Business Profile or your website would also look beneficial – make sure they look more professional by using Mobal’s free tool here to check for NAP consistency!
Participate in Events in Your Community
Participate in events in your local community and you will have the ability to reach a wide array of potential customers. If your event is successful, it could potentially make headlines in local press outlets – helping your business to expand and attract new clients.
Social media can also help promote local events. By participating in community forums or blogs and using keywords specific to the location where the event takes place, search engines will know who exactly they should send their searchers.
Local search marketing can be an extremely useful tool for businesses of all sizes. By maintaining accurate NAP+W information, participating in online reviews and optimizing business listings with Mobal, businesses of any size can increase their presence in local search engine results pages and achieve greater exposure in local search engine results pages.
Monitor Online Reputation
Enhancing visibility in local search results is an effective way to drive more visitors and ultimately, conversions for your business website. Customers searching for services similar to yours will find you and take the next step in their customer journey – be that making contact or visiting in person.
Staying ahead of competition requires keeping tabs on your online reputation on an ongoing basis. Track reviews across multiple listing sites and monitor social media mentions for brand mentions to stay ahead of competitors and address negative feedback quickly, improve product or service offerings and build loyalty among customers. A tool like Chatmeter makes this task even simpler!