Search engine optimization, or SEO, is an essential marketing tool for any website. Search engine optimization is essentially the art of increasing the volume and quality of site traffic by increasing a website’s visibility or ‘popularity’ to search engine users through search results. It is a collective term encompassing many techniques used to improve search engine rankings and search engine traffic.

There are two main strategies to achieve good search engine optimization ranking. The first is to build and maintain organic traffic to a website by improving its ranking in the search engines. This requires regular and thorough monitoring and updating of keywords and links. The second strategy is to use ‘SEM’ – or select engine marketing – to increase traffic to a website without resorting to SEO. These techniques can be used to achieve both organic results and targeted traffic. read more

Local SEO is the method of optimizing your website’s web presence in specific geographical areas so that you show up in local search results. Local SEO marketing, along with all other great SEO practices, ensures that local customers searching for the product or service you offer are found by them. This means more business, more traffic and better word-of-mouth advertising. It is an affordable strategy for companies large and small that want to get their presence noticed in the area they serve. read more

There are many benefits associated with hiring an attorney SEO specialist to assist you with your marketing efforts. An experienced attorney SEO specialist can develop a comprehensive marketing plan for your law firm, one that leverages your firm’s assets and reduces your advertising costs while increasing your online visibility and web presence. A lawyer SEO expert will create a custom SEO marketing plan based on your specific goals and practices.

It’s no secret that Internet marketing has become an integral part of most law firms’ business models. But in order to draw the interest of prospective clients, the typical law firm must first establish a presence on the web. For this purpose, many law offices are turning to SEO services, which allow them to market themselves online in an effort to gain a bigger client base and, ultimately, more revenue. There are a number of ways to market a law firm online, including establishing a blog that offers law news, updates, articles, and other pertinent information to increase readerhip. The attorney seo team at your law firm should also create and maintain a website that offers a variety of interesting services such as legal research, document storage, scheduling, document preparation, and more. read more

Local Search Engine Optimization Best Practices

Local SEO is an internet marketing strategy to enhance how your company appears on leading search engines such as Google. It focuses on localising existing search results so that a user searching for products or services within a certain geographical location may see your brand. If you’re not utilising Local SEO, you might be losing out on a big opportunity. Millions of consumers turn to the internet when conducting research on products and services. By targeting local search markets, your company will have a much better chance of standing out from your competitors. You will also have access to the most targeted audience. read more

What is Local SEO? Local search engine optimization (SEO) is like global SEO in that it too is an approach affecting the visibility of an on-site website or an online web site in the pages of the paid results of a search engine called the Google, Yahoo, MSN, or Alta Vista. In the same way that global SEO affects how favorably a site is ranked by the engines, local SEO tends to affect how favorably certain keywords are ranked by the search engines as well.

When it comes to optimizing websites for the search engines, the most common way is through the use of on-page SEO, which focuses on the creation and structuring of pages within the website that are optimized for the particular search keywords that have been selected by the business owner and his or her marketing team. SEO Local refers to the Local search engine marketing plan aspect of optimizing a site or online web site for a particular city or specific location. For example, a dentist in Chicago would likely want to optimize his or her site for keywords relating to dental health in Chicago. In addition, this type of marketing strategy can also include strategies that deal with the marketing of specific products, such as dog training products or dog food brands that are popular in the City of Chicago. read more

Using Google Search Local SEO

Local SEO is very similar to portland SEO in the sense that it’s also a time-consuming process involving the unpaid listings in the free search results of a search engine called Google, sometimes referred to as the “Google Places” or the “Google Maps” results. Unlike organic SEO, which can be done with the use of back links, local SEO requires the use of paid placements. Paid placements are not only done by business owners but by anyone who want their business listed at a high level in the free search results. read more