Search Engine Optimization – How to Succeed in Search Engine Optimization
Search engine optimization puts your business in front of the right customers at every step of the journey, from first search to repeat purchase. The most successful search marketers focus on visitor behavior, not just traffic, because that behavior is what turns visitors into paying customers. Top companies in every industry use SEO to grow visibility, brand recognition, and customer base.
Why SEO matters at every stage of the funnel
SEO can increase traffic by making sure your site shows up at each step of the customer journey. When you publish high-quality content that matches what users are searching for, you can engage prospects at every stage of the marketing funnel. Skip SEO and you leave significant revenue on the table. Beyond selling ecommerce products, SEO raises brand awareness, generates leads, and can even capture traffic from TV ads.
Which search engines should you optimize for?
Effective SEO techniques target the dominant search engines in your market. According to a report by Google, as of June 2008, Google held a 75% share of worldwide searches. In 2003, Yahoo had only a 13% share of the US market. By 2006, Google was dominating Germany with about 85-90% of the market. By the end of June 2008, Google occupied 85% of the UK market.
What does SEO actually do for your business?
With SEO, your business stays present at every step of the customer journey. Content that lines up with what users are looking for helps you engage prospects across the marketing funnel. Without it, you miss out on potentially significant revenue. SEO helps you sell more ecommerce products, pull in more traffic from TV, and build a stronger brand.
How many SEO firms are out there?
In 2006, the US had about three hundred SEO firms, and Google was the dominant search engine with 85% share in the US and close to 90% in the UK. The number of SEO companies in the country was growing rapidly as more businesses looked to capture search-driven demand.
Getting started with SEO
SEO is the most effective way to promote your business on the web. By optimizing your site for a particular market, you reach the right audience and make your website visible to a wider range of users. In the US, Google had a 75% market share and had grown to nearly 90% in the UK by June 2008.
FAQ
What is the main goal of search engine optimization?
The main goal of SEO is to position your business in front of the right customers by producing great content that matches what users are searching for at every stage of the marketing funnel.
How large was Google’s search market share in June 2008?
As of June 2008, Google held a 75% share of worldwide searches, 85% of the UK market, and 85-90% of the German market.
What benefits does SEO offer beyond ecommerce sales?
Beyond ecommerce sales, SEO can increase brand awareness, generate leads, capture traffic from TV ads, and improve brand reputation.
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